The 2025 Subaru Love Promise Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is McGovern Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
New Hampshire SPCA
Sea Coast Science Center
Seabrook Elementary
Crossroads House
Portsmouth Regional Hospital
Love Promise Stories from McGovern Subaru
Subaru and McGovern Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
THANK YOU FROM LLS, MCGOVERN SUBARU! - Tasha M
For the past 10 years, Subaru of America and its retailers have partnered with The Leukemia & Lymphoma Society (LLS) through the Subaru Loves to Care initiative. The partnership has involved delivering blankets, patient care kits, and messages of hope to cancer patients across the country. On July 14th, McGovern Subaru personally delivered these items to patients. These blankets, patient care kits, and messages of hope provide warmth and comfort to patients in treatment. The love and support shared through this cherished partnership means a lot to everyone involved! Thank you for your commitment to supporting your community as well as the LLS mission to create a world without blood cancer and improve the quality of life for patients and their families.
Kindness is Contagious - Ashley L
There's a special kind of magic that happens when people come together to help one another. It could be paying for someone's coffee, covering the gas for a stranger, or simply offering a smile on a tough day. These small, quiet acts of kindness remind us what it truly means to be human. At McGovern Subaru, we believe in listening to those little nudges that tell us, "Do something good today." That's why we were so honored to partner once again with Operation Blessing, an incredible local organization that makes a difference every single day. Led by the truly inspiring Tammy Joslyn, Operation Blessing is more than just a shelter or donation center; it's a sanctuary —a place where children can learn, grow, and feel safe. Where families can find warmth in the winter, food when the cupboards are bare, and hope when the days feel heavy. Tammy and her team give everything they have to help people of all ages, and they do it with love, dignity, and grace. With the help of our outstanding employees and customers, we recently held a food drive and donated over $700 worth of food and hygiene items to help restock their shelves. It was a beautiful reminder of what's possible when people come together with open hearts. We're not just here to sell cars, we're here to show up for our community. To be the kind of business that helps carry the load, offers a helping hand, and reminds others that they are never alone. If you have anything to give, whether it's food, clothing, household goods, or simply time, please consider donating to Operation Blessing. Your kindness could be the answer to someone's silent prayer. Because at the end of the day, love in action is what truly drives us.
McGovern Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Newington, this is a harsh reality. Helping others strengthens communities, which is why McGovern Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like McGovern Subaru have helped nearly 900,000 children and adults in urgent need. On 01/21/2025, McGovern Subaru donated 120 shoes/socks to The Granite YMCA of the Seacoast. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Community Spotlight: Supporting Cross Roads House - Ashley L
Recently, our team at McGovern Subaru, along with our friends from Subaru of New England, had the absolute honor of presenting a check for $12,500 to Cross Roads House in Portsmouth, NH. This donation was made possible through Subaru’s Share the Love® Event, where Subaru donates $250 for every new vehicle purchased or leased. At McGovern Subaru, we proudly go even further, adding $75 for every car sold or leased and $3 for every Subaru oil filter sold during service. Together with our fantastic staff and loyal customers, we’re making a meaningful difference in the lives of those in need. Since 1982, Cross Roads House has been a safe haven for homeless individuals and families in the Seacoast area. They provide shelter, guidance, and a pathway back to permanent housing, offering not just a roof but compassion, support, and a second chance. In 2024 alone, Cross Roads House provided 28,201 bed nights of shelter to 435 people, including 19 families with 39 children. Their emergency shelter operates 24/7 and is often over capacity, underscoring just how vital their mission is. At McGovern Subaru, we believe in lifting our community up, especially those going through the most difficult times. We are honored to support an organization that shows every person who walks through their doors the respect, dignity, and hope they deserve. To learn more or support Cross Roads House, visit www.crossroadshouse.org.
Dog Adoption Events at McGovern Subaru are THE BEST! - Amanda W
McGovern Subaru has an unshakeable commitment to our community, offering consistent support to many agencies including the New Hampshire SPCA. Aside from the massive annual Share the Love fundraising drive that Subaru organizes to provide lifesaving funds for animal welfare organizations, McGovern Subaru finds other ways to further the mission of the New Hampshire SPCA. One of our favorite ways to partner with McGovern Subaru is the off-site dog adoption events that they host at their dealership. It’s a fun way for our adoptable dogs to get a break from the animal shelter and meet all kinds of new people as well as get exposure to potential adopters. McGovern Subaru provides our dogs with a beautifully set up play area as well as delicious snacks and fun toys. The team at McGovern Subaru are huge dog enthusiasts, and our dogs always enjoy getting treated like royalty during their time at the dealership. McGovern Subaru helps dogs like Toffee (pictured), a magnificent house hippo who had been sitting in a Maryland shelter for months with no adoption interest despite her SUPER sweet personality and relaxed attitude. Toffee is the most potato-y-est of couch potatoes - this girl wants to lay around & watch Netflix while cuddling with her person. So, we transported her to the New Hampshire SPCA for adoption and with the awesome exposure that she got at a McGovern Subaru off site dog adoption event, Toffee was in her perfect fur-ever home in less than a week! McGovern Subaru is always helping us improve the lives of homeless animals, and we are so thankful to have them as part of our community and our team.
Subaru Loves the Earth - Ashley L
We at McGovern Subaru are incredibly grateful for the opportunity to partner with the Arbor Day Foundation for this year’s Subaru Loves the Earth initiative. Through this collaboration, we were proud to distribute 100 free trees to our customers — a gesture that reflects our deep commitment to the health and wellness of our community and, hopefully, brought some smiles along the way. The Arbor Day Foundation is a powerful force for positive environmental impact. In 2023–2024 alone, with the support of corporate partners, they’ve planted over 1.4 million trees in communities across the country. They’ve distributed 833,000 trees for individuals to plant in their own yards and supported 623 community planting projects. Since its founding in 1972, the Foundation has planted more than half a billion trees — and they’re just getting started. Trees are essential to creating stronger, more resilient communities. They absorb carbon, help combat climate change, and provide vital canopy coverage in areas that need it most. By encouraging individual and collective action, the Arbor Day Foundation is ensuring that more neighborhoods benefit from the power of green spaces. It was truly an honor to be a part of this impactful program, and we look forward to continuing our shared mission of building a greener, healthier future.
Seacoast Village Project - Ashley L
💖 Heart Happy Moment from McGovern Subaru 💖 Last month, McGovern Subaru had the honor of sponsoring the Seacoast Village Project Volunteer Benguet with a $1,000 donation—and in doing so, we became part of something truly inspiring. Imagine a community where neighbors come together—not out of obligation, but out of care. Where older adults remain in the homes they love, surrounded by friends, connected by purpose, and supported by one another. That is what the Seacoast Village Project is all about. Founded in 2018 and rooted in the national Village Movement—a neighbor-helping-neighbor model that began in Boston's Beacon Hill, the Seacoast Village Project empowers older adults to age in place with dignity, connection, and independence. Seacoast Village ensures that aging doesn't mean isolation through a network of trusted volunteers, transportation support, shared resources, and enriching events. It means a deeper community. What moved us most is how deeply this organization reflects our values: compassion, inclusion, and building lasting connections. It reminds us that a community's strength is not measured by its size but by how it cares for those who helped shape it. To the volunteers, staff, and members of Seacoast Village: thank you for showing us the power of connection. 💙 We are proud to walk alongside you.
My Breast Cancer Support - Ashley L
At McGovern Subaru, we believe in driving more than just cars—we believe in driving hope, compassion, and support for our community. We were deeply honored to once again sponsor My Breast Cancer Support during their inspiring Fashion Show and Silent Auction. This heartfelt event beautifully blended fashion with philanthropy. This marks our second year proudly supporting this show and the upcoming Breast Cancer Support Gala and 5 K. The event was filled with love, laughter, and an incredible outpouring of community spirit. With 50 radiant models, 10 fabulous local boutiques, a sold-out venue, and every silent auction item claimed, it’s safe to say the night was a resounding success. Behind the glamour and style was a powerful mission: to uplift those in our local communities battling breast cancer. Since 2011, My Breast Cancer Support has made a profound difference in the lives of over 5,000 patients across New Hampshire and southern Maine, providing critical emotional and financial assistance during the most difficult times. Their work reminds us that no one fights alone. Every dollar raised helps provide essentials like housing, groceries, and transportation, easing burdens so patients can focus on healing. We are incredibly proud to stand beside such a devoted organization and to continue supporting its mission. Together, we are building a stronger, more compassionate Seacoast community — one step, one smile, one story at a time.
Operation Warm at Operation Blessing - Ashley L
What an incredible opportunity we had here at McGovern Subaru to partner with Operation Blessing and their amazing volunteers in Portsmouth, NH, during our Operation Warm event. It was truly a day filled with heart, kindness, and community spirit. Subaru’s partnership with Operation Warm allows us to give back to the community in such a meaningful way. We know that supporting our youngest members of society is crucial – it’s not just about providing material items, but about building confidence and giving every child the opportunity to succeed. Operation Warm is a nonprofit dedicated to giving the gift of new coats and shoes, ensuring that children can attend school, socialize with peers, and play outside with pride. They know that a brand-new coat or pair of shoes can make a world of difference in a child’s life. It’s a simple but powerful gift that builds self-esteem, and we are honored to be a part of that effort. This was our first year working alongside Operation Blessing, and we couldn't have asked for a better experience. Working with Tammy, the Director, and her wonderful team was nothing short of a blessing. Tammy, with her years of experience and leadership, turned what could have been chaotic into a smooth, successful event. We are so grateful for her dedication and the amazing work done by all of the volunteers. 💙 On March 26th, 2025, McGovern Subaru had the pleasure of handing out free socks, shoes, pizza, snacks, desserts, and drinks – all to fill the immediate needs of families in our community. We provided 110 pairs of shoes, each with two pairs of socks. And any remaining socks and shoes were boxed up and donated to Operation Blessing for future use. This event was a reminder of how powerful community collaboration can be. We are proud to be part of a team that is making a difference, one coat, one pair of shoes, and one smile at a time. Thank you to Operation Blessing, Operation Warm, our incredible volunteers, and everyone who helped make this day so special. Together, we’re creating a stronger, more connected community. 💕
Thank you from The Clipper Cats! - Teresa C
On behalf of the Oyster River/Portsmouth Girls Hockey Boosters, I would like to express our sincere appreciation for your support of the Clipper Cats Girls Hockey Team. Corporate sponsors provide critical funding to help cover expenses such as preseason skills training, regular season ice time, goalie training, and equipment such as hockey shells and game socks. Last year, thanks to your support, the team finished the regular season with a record of 17 wins, 8 losses, and 3 ties. The Clipper Cats earned their spot in the Division 1 NH State Championship. This was the team’s second state championship appearance in a row! Despite coming up one goal short in the last minute of play, our girls challenged themselves all year, saw tremendous growth, and brought great pride to our schools and the community! The 2024-25 hockey season has officially begun and the team is excited to build upon last year’s success. Thank you again for your loyal support! We hope to see you at a game! Go Clipper Cats!
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