The 2020 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

More info

Subaru Loves the Earth

More info

Subaru Loves Learning

More info

Subaru Loves to Help

More info

Subaru Loves to Care

More info


Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is McGovern Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

New Hampshire SPCA
Portsmouth Regional Hospital
 Subaru Love Promise Heart

Love Promise Stories from

Subaru and McGovern Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

McGovern Loves to Care  –  Christine L

At McGovern Subaru, we decided it was important to bring theentire team together at the dealership and discuss which charities we feltwould be a good fit for our part in the Subaru Love Promise initiative. For2019, we collectively agreed to stay with the SPCA as we have in years past,but this year we also decided that partnering with the Leukemia and LymphomaSociety was important to us. We partnered with Portsmouth Regional Hospital’sCancer Care Center where we were lucky enough to meet some of the patients andstaff and get to hear what their lives are like on a day to day basis. We delivered blankets, care cards from our staff andcustomers and lots of well wishes to the patients in the hospital. This was byfar one of the most fulfilling initiatives we have been lucky enough to partnerwith, and sincerely look forward to joining them again next year.

Charity Dog Wash  –  Christine Loan L

McGovern Subaru is a team committed to improving the community, and that includes pets, too! Thanks to the dedication of our staff,members of all departments volunteered to work on a hot Sunday in August where we hosted our 2nd annual Charity Dog Wash. Through social media marketing alone, we had nearly 100 guests visit the dealership to participate in the dog wash! In addition, we collected several boxes of donations and over$600 in cash for the New Hampshire SPCA. The event has drawn in an incredible amount of positive feedback from our community, and we plan to continue this Charity Dog Wash for many years to come!

McGovern Loves to Care  –  Christine L

McGovern Subaru, along with Subaru of New England, was fortunate enough to partner with Portsmouth Regional Hospital as part of the Subaru Loves to Care project. We delivered blankets to the hospital to comfort and aide the patients as they fought to go through Leukemia and Lymphoma treatments. It was a heartwarming endeavor as we were able to deliver the blankets and come face to face with the hard-working staff at PRH who work so hard daily to keep their patients comfortable and happy while they go through their difficult journeys to recovery. This program will stay in the hearts of the staff at McGovern Subaru as we continue to work on our charity efforts moving forward.

McGovern Helps the New Hampshire SPCA  –  Christine L

When McGovern Subaru was given the opportunity to join Subaru to raise money and awareness for the New Hampshire SPCA, we could not wait to get on board! With a dealership filled with animal lovers, this was a case that hit home for most, if not all, of the employees at McGovern Subaru. Through the combined efforts of our sales staff diligently spreading awareness of our promotion, as well as the advertising backing from Subaru of New England and a generous sponsorship from the owner Matt McGovern, we were able to donate a check for $15,000 to the New Hampshire SPCA! Though the funds were so exciting to deliver, a close second best “moment” of Subaru Loves Pets initiative was the adoption event held right in our dealership. The dog they brought on site, Spike, an elderly Rottweiler was adopted the same day to a family in Maine. The Love Promise initiative sparked our interest in even hosting a dog washing event where we raised additional money for the SPCA. It has started a whole new interest in charity work for our employees, and they have carried the Love Promise message and made it their own. I am proud to say we are back in the Subaru Loves Pets initiative for 2018 and are well on our way to setting up our second on-site adoption event, and another large donation to the New Hampshire SPCA.

Spreading Love and Warmth to Cancer Patients  –  Amy H

On 07/28/2017, the team at McGovern Subaru delivered blankets and craft kits to to Portsmith Regional Hospital as a part of the Subaru Love Promise initiative in partnership with the the Leukemia and Lymphoma Society. These items, along with cards of hope from McGovern Subaru clients really do help to spread warmth and love to cancer patients. Thank you McGovern Subaru for your generous donation!