McGovern Subaru are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.
What is the Subaru Love Promise Community Commitment?
At McGovern Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is McGovern Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
New Hampshire SPCA
Sea Coast Science Center
Seabrook Elementary
Crossroads House
Portsmouth Regional Hospital
Love Promise Stories from McGovern Subaru
Subaru and McGovern Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Operation Blessing - Ashley L
What an amazing day we had at McGovern Subaru during our annual Operation Warm event! On 1/14/2026, we proudly partnered once again with Operation Blessing and some incredible volunteers in Portsmouth, NH, to bring warmth, comfort, and smiles to families in our community. This event is more than just giving coats and shoes—it's about building confidence and creating opportunities for every child to thrive. Through Subaru's partnership with Operation Warm, we help ensure that kids have the essentials they need to attend school, play outside, and feel proud of themselves. Operation Warm's mission is simple yet powerful: provide brand-new coats and shoes to children in need. These items aren't just material things—they're gifts of dignity and hope. We are honored to stand alongside them in making a difference. This year, we were thrilled to continue working with Tammy and the amazing Operation Blessing team. Their dedication and organization turned this event into a seamless, joyful experience. We couldn't be more grateful for their leadership and the hard work of every volunteer who showed up with open hearts. 💙 Together, we distributed coats, shoes and socks, along with pizza, snacks, desserts, and drinks to meet immediate needs. Any remaining items were donated to Operation Blessing for future use because the impact doesn't stop when the event ends. Days like this remind us of the power of community collaboration. One coat, one pair of shoes, one smile at a time—we're building a stronger, more connected community. Thank you to Operation Blessing, Operation Warm, our volunteers, and everyone who made this day possible. 💕
We Love Operation Blessing - Ashley L
It's that time again to Share the Love® Operation Blessing💙 This year, we were honored to expand our giving beyond the NHSPCA and support another organization that leads with compassion, dignity, and hope—Operation Blessing. Their work reaches across generations, helping adults facing homelessness or hardship while also uplifting children through after-school and summer programs that give them a safe place to grow, learn, and simply be kids. Operation Blessing began in 1978 when founder Rachel Sparkowich felt a powerful calling to help those living in extreme poverty. What started as one caring response to a family in need grew into a lasting legacy of service—one fueled by deep compassion and a belief that lives can be transformed when people are truly seen and supported. Today, the organization is led by Tammy Joslyn, whose leadership is grounded in empathy and lived experience. Once a client herself, Tammy now leads with understanding, resilience, and an unwavering commitment to helping individuals and families move from crisis toward stability. Operation Blessing works to break the cycle of poverty by embracing people where they are and walking alongside them toward a more sustainable future. Their mission focuses on: ✨ Meeting Immediate Needs Providing food, clothing, and essential household items with care and dignity. ✨ Supporting Long-Term Growth Encouraging healthy life choices through education, outreach, and community-based programs. Their goal is not just to fill a temporary need—but to empower individuals and families to reach a place where they can stand strong on their own. At Operation Blessing, service is personal. Staff members, volunteers, and partners come together as a close-knit community, offering not only resources but respect, understanding, and hope. Whether it's a warm meal, clean clothes, a safe place, or a kind word, they believe compassion—freely given—can change lives. We are incredibly proud to support an organization that leads with heart and reminds us all of the impact we can make when we care for one another.
We Love the NHSPCA - Ashley L
The New Hampshire SPCA holds a truly special place in our hearts. Their unwavering dedication to rescuing, rehabilitating, and rehoming animals across the state inspires us to always do more—for those who don't have a voice. Through Subaru's Share the Love® Event, Subaru donates $250 for every new Subaru purchased or leased. At McGovern Subaru, we proudly go even further by contributing an additional $75 per vehicle sold or leased, plus $3 for every Subaru oil filter sold during oil changes. This impact is only possible because of our incredible team and our loyal, compassionate customers—thank you for being part of something bigger. Each year, the NHSPCA provides shelter, medical care, and second chances to nearly 2,500 animals, including many transported from across the country. As an open-admission, unlimited-stay facility, they ensure every animal receives the time and care needed to find a loving forever home. From adoption and training programs to cruelty intervention, transport efforts, and low-cost clinics, their work changes lives every single day. This year marks our 10th year supporting the NHSPCA, and we couldn't be more proud to stand beside such a compassionate, life-saving organization. 💕 Because of you, we were honored to deliver $13,455.00 to help continue this vital mission. Together, we are truly sharing the love—one life at a time. 🐾✨
Subaru Loves to Help - Ashley L
What an amazing day we had at McGovern Subaru during our annual Operation Warm event! On 1/14/2026, we proudly partnered once again with Operation Blessing and some incredible volunteers in Portsmouth, NH, to bring warmth, comfort, and smiles to families in our community. This event is more than just giving coats and shoes—it's about building confidence and creating opportunities for every child to thrive. Through Subaru's partnership with Operation Warm, we help ensure that kids have the essentials they need to attend school, play outside, and feel proud of themselves. Operation Warm's mission is simple yet powerful: provide brand-new coats and shoes to children in need. These items aren't just material things—they're gifts of dignity and hope. We are honored to stand alongside them in making a difference. This year, we were thrilled to continue working with Tammy and the amazing Operation Blessing team. Their dedication and organization turned this event into a seamless, joyful experience. We couldn't be more grateful for their leadership and the hard work of every volunteer who showed up with open hearts. 💙 Together, we distributed coats, shoes and socks, along with pizza, snacks, desserts, and drinks to meet immediate needs. Any remaining items were donated to Operation Blessing for future use because the impact doesn't stop when the event ends. Days like this remind us of the power of community collaboration. One coat, one pair of shoes, one smile at a time—we're building a stronger, more connected community. Thank you to Operation Blessing, Operation Warm, our volunteers, and everyone who made this day possible. 💕
THANK YOU FROM LLS, MCGOVERN SUBARU! - Tasha M
For the past 10 years, Subaru of America and its retailers have partnered with The Leukemia & Lymphoma Society (LLS) through the Subaru Loves to Care initiative. The partnership has involved delivering blankets, patient care kits, and messages of hope to cancer patients across the country. On July 14th, McGovern Subaru personally delivered these items to patients. These blankets, patient care kits, and messages of hope provide warmth and comfort to patients in treatment. The love and support shared through this cherished partnership means a lot to everyone involved! Thank you for your commitment to supporting your community as well as the LLS mission to create a world without blood cancer and improve the quality of life for patients and their families.
Kindness is Contagious - Ashley L
There's a special kind of magic that happens when people come together to help one another. It could be paying for someone's coffee, covering the gas for a stranger, or simply offering a smile on a tough day. These small, quiet acts of kindness remind us what it truly means to be human. At McGovern Subaru, we believe in listening to those little nudges that tell us, "Do something good today." That's why we were so honored to partner once again with Operation Blessing, an incredible local organization that makes a difference every single day. Led by the truly inspiring Tammy Joslyn, Operation Blessing is more than just a shelter or donation center; it's a sanctuary —a place where children can learn, grow, and feel safe. Where families can find warmth in the winter, food when the cupboards are bare, and hope when the days feel heavy. Tammy and her team give everything they have to help people of all ages, and they do it with love, dignity, and grace. With the help of our outstanding employees and customers, we recently held a food drive and donated over $700 worth of food and hygiene items to help restock their shelves. It was a beautiful reminder of what's possible when people come together with open hearts. We're not just here to sell cars, we're here to show up for our community. To be the kind of business that helps carry the load, offers a helping hand, and reminds others that they are never alone. If you have anything to give, whether it's food, clothing, household goods, or simply time, please consider donating to Operation Blessing. Your kindness could be the answer to someone's silent prayer. Because at the end of the day, love in action is what truly drives us.
McGovern Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Newington, this is a harsh reality. Helping others strengthens communities, which is why McGovern Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like McGovern Subaru have helped nearly 900,000 children and adults in urgent need. On 01/21/2025, McGovern Subaru donated 120 shoes/socks to The Granite YMCA of the Seacoast. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Community Spotlight: Supporting Cross Roads House - Ashley L
Recently, our team at McGovern Subaru, along with our friends from Subaru of New England, had the absolute honor of presenting a check for $12,500 to Cross Roads House in Portsmouth, NH. This donation was made possible through Subaru’s Share the Love® Event, where Subaru donates $250 for every new vehicle purchased or leased. At McGovern Subaru, we proudly go even further, adding $75 for every car sold or leased and $3 for every Subaru oil filter sold during service. Together with our fantastic staff and loyal customers, we’re making a meaningful difference in the lives of those in need. Since 1982, Cross Roads House has been a safe haven for homeless individuals and families in the Seacoast area. They provide shelter, guidance, and a pathway back to permanent housing, offering not just a roof but compassion, support, and a second chance. In 2024 alone, Cross Roads House provided 28,201 bed nights of shelter to 435 people, including 19 families with 39 children. Their emergency shelter operates 24/7 and is often over capacity, underscoring just how vital their mission is. At McGovern Subaru, we believe in lifting our community up, especially those going through the most difficult times. We are honored to support an organization that shows every person who walks through their doors the respect, dignity, and hope they deserve. To learn more or support Cross Roads House, visit www.crossroadshouse.org.
Dog Adoption Events at McGovern Subaru are THE BEST! - Amanda W
McGovern Subaru has an unshakeable commitment to our community, offering consistent support to many agencies including the New Hampshire SPCA. Aside from the massive annual Share the Love fundraising drive that Subaru organizes to provide lifesaving funds for animal welfare organizations, McGovern Subaru finds other ways to further the mission of the New Hampshire SPCA. One of our favorite ways to partner with McGovern Subaru is the off-site dog adoption events that they host at their dealership. It’s a fun way for our adoptable dogs to get a break from the animal shelter and meet all kinds of new people as well as get exposure to potential adopters. McGovern Subaru provides our dogs with a beautifully set up play area as well as delicious snacks and fun toys. The team at McGovern Subaru are huge dog enthusiasts, and our dogs always enjoy getting treated like royalty during their time at the dealership. McGovern Subaru helps dogs like Toffee (pictured), a magnificent house hippo who had been sitting in a Maryland shelter for months with no adoption interest despite her SUPER sweet personality and relaxed attitude. Toffee is the most potato-y-est of couch potatoes - this girl wants to lay around & watch Netflix while cuddling with her person. So, we transported her to the New Hampshire SPCA for adoption and with the awesome exposure that she got at a McGovern Subaru off site dog adoption event, Toffee was in her perfect fur-ever home in less than a week! McGovern Subaru is always helping us improve the lives of homeless animals, and we are so thankful to have them as part of our community and our team.
Subaru Loves the Earth - Ashley L
We at McGovern Subaru are incredibly grateful for the opportunity to partner with the Arbor Day Foundation for this year’s Subaru Loves the Earth initiative. Through this collaboration, we were proud to distribute 100 free trees to our customers — a gesture that reflects our deep commitment to the health and wellness of our community and, hopefully, brought some smiles along the way. The Arbor Day Foundation is a powerful force for positive environmental impact. In 2023–2024 alone, with the support of corporate partners, they’ve planted over 1.4 million trees in communities across the country. They’ve distributed 833,000 trees for individuals to plant in their own yards and supported 623 community planting projects. Since its founding in 1972, the Foundation has planted more than half a billion trees — and they’re just getting started. Trees are essential to creating stronger, more resilient communities. They absorb carbon, help combat climate change, and provide vital canopy coverage in areas that need it most. By encouraging individual and collective action, the Arbor Day Foundation is ensuring that more neighborhoods benefit from the power of green spaces. It was truly an honor to be a part of this impactful program, and we look forward to continuing our shared mission of building a greener, healthier future.
